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Famous Designer Yu-yin Chou was handling the design of Taichung Flora Expo uniform Mayor Lin:Great things are happening one by one silently

the Flora Expo clothing and souvenirs announcement press conference
the Flora Expo clothing and souvenirs announcement press conference

Taichung will have the World Flora Expo held in November. All the working staff uniform and related souvenirs, uniforms were announced to be designed by the first Taiwanese Designer Yu-yin Chou reported on New York Fashion Week today(31st) so those products are vogue and functional. As per the souvenirs, they are the products under the cooperation of Taichung local young entrepreneurs. Mayor Chia-lung Lin said, Flora Expo is the universal exercise of city aesthetics and it’s expected to be a platform to connect the people, nature, society and minds to pursue the harmony.「Great things are happening one by one silently!」

Mayor Lin today was accompanied by Director of Economic Development Bureau Yao-ji Lu to attend the Flora Expo clothing and souvenirs announcement press conference. Anchorwoman Wen-yi Lee has been appointed as the uniform ambassador to dress in the Flora Expo working staff uniform to perform the show with the models from EeLin. Designer Yu-yin Chou was present in person to share the design idea as well. Some dolls with the elements of Flora Expo were exhibited on site and some other products like mug, wooden dolls and Kalimba etc. were also exhibited to let the people enjoy and see how adorable things they are.

「Because of Flora Expo, great things are happening!」Mayor Lin said, Taichung Flora Expo is not just the exposition of flowers, it’s the reflection of the universal exercise of city aesthetics. We will incorporate the design into the city planning and get back the harmonic connection among people, nature, society and our minds through the Flora Expo. From the Flora Expo theme song,《Please listen》composed by Ching-feng to the working staff uniform introduced today the cultural creative souvenirs etc., all of them are the generated under the seamless collaboration of the designers, thank you for mange all these great things happened gradually.

Mayor Lin explained, to take the working staff uniform as an example, we didn’t use the ready-made garment but we invited the first and the only Taiwanese Designer reported on New York Fashion Week until now, Yu-yin Chou, to design and reflect the spirit of Flora Expo on the working staff uniform to make the staffs feeling proud.

Mayor Lin mentioned, dancing-doll orchid is named as「Dancing-Doll」in English, the uniform ambassador, Wen-yi Lee, with her personality traits like「dancing-doll orchid」, she can reflect the grace and active side of Flora Expo. People can see the beauty of Flora Expo with the representation of this uniform ambassador.

Yu-yin Chou said, the fabrics and manufacturing of Flora Expo working uniform are all made in Taiwan; in response to the diverse age range of Flora Expo working staffs and no gender difference in addition the good fit to all skin colors, also, to meet the professional image of international exhibition, the design of top was adopted from the design of the football shirts’ collar during the 80’s to 90’s; as to the hat, in consideration of the current trendy fashion in addition to the collating and cleaning conveniences, it’s designed as the bucket hat style.

Regarding the design of the working staff uniform, Mayor Lin laughed and said, he had「a lot of comments」 because he wants to reflect the core value of Flora Expo「Exploring GNP」 on the costume and he’s happy with the idea of the Designer to transform the original Taiwan LOGO with a lot of creativity and room to imagine.

Yu-yin Chou said, Mayor Lin and his wife have explained very concrete concept of Flora Expo to him so he can take the「Exploring GNP」as the axis of design with the key green and blue colors of Flora Expo LOGO. In considering the needs of the working staff to conduct the guiding tours, he has adjusted the clothing functioning and how to match and dress to bring people the young, energetic and active perceptions.

The souvenirs can be classified as mascots, living supplement, innovative stuffs etc.; as per mascots, including Leopard cat family and Horsiver, are the products produced by the specially appointed international famous toy company to design the costume and the tailor made expressions with features, like eyebrows, the distance between two eyes, stripes and spots on the body, color of costume, fullness of the doll bodies and the touch of the fluffy dolls etc. Their cute faces are very adorable and eye catching.

Regarding the living stuffs, mugs were produced under the cooperation with local company,「Cilin」, to combine the plastic relief with the products, including mascot, Taiwanese cherry blossoms, flamingo flower, lily and and moth orchids etc. all these Taichung featured flowers were applied in the designs to decorate the body of the mugs either with golden paints or artificial diamonds, which will be elegant and show high quality.

Creative products, some things like wooden dolls which are different from traditional plastic products and composed of the wooden pieces with the color painted mascots on. People can make it by DIY to assemble them which are also good products for the interaction of parents and children.

The art craft products are somethings like 「Kalimba」and some others;「Kalimba」is the mbira from Africa, it’s made by the local company in Fengyuan of Taichung,「Music City」, the body of mbira is made of Taiwan Acacia, Indonesian Mahogany, Hinoki cypress of Taiwan 2nd generation or Burmese Cinnamomum kanehirae etc. There is numbered musical notation attached with to explain how to play and the tuning hammer to allow self-learning and tuning. The body of the Kalimba has the pictures of Leopard cat family so it’s pretty lovely.

All the souvenirs will be available for sale on the official website of「2018 Taichung World Flora Expo official products」from 15th September; and they well be available for sale at the souvenir stores in the parks of Flora Expo.

  • Data update: 2019-07-01
  • Publish Date: 2018-09-03
  • Source: Taichung City Government
  • Hit Count: 202
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