Taiwan’s pearl milk tea is renowned across the globe, generating NT$300 billion in revenue annually. Taichung’s inaugural Pearl Milk Tea Festival will take place from July 10 to 28, where the top 10 pearl milk tea will be voted. The citizens are invited to vote for their favorite pearl milk tea online, or they can cast their votes by the large pearl milk tea art installation in front of Taichung Train Station and stand a chance to win great prizes such flight tickets, and hotel accommodation vouchers.

The "2019 Taichung Pearl Milk Tea – Rich Tea, Tasty Pastry” launch press conference was held at Taichung City Hall on Taiwan Boulevard today (1st), where Deputy Mayor Chiung-ying Yang, Tourism Office Director-General Hsiao-chi Lin, Chun Shui Tang Director Hsiu-hui Lin as well as celebrities SaSa and Show Lo all participated in the pearl milk DIY and creative cuisine activity. Together, they shared the flavor of happiness of pearl milk tea with the public and announcing the official launch of the Taichung Pearl Milk Tea Festival.

According to Deputy Mayor Yang, the pearl milk tea industry generates over NT$300 billion each year; besides pearl milk tea, Taichung also offers internationally renowned gourmet delicacies such as sun cake and pineapple cake, therefore the Taichung Pearl Milk Tea Festival was launched in conjunction with local pastry shops using pearl milk tea as the main theme. Tea shops and creative pearl milk culinary specialists in Taichung are invited to participate in the festival to present the unique charisma of Taichung's exclusive afternoon tea culture.

Tourism Office Director-General Hsiao-chi Lin pointed out that the 2019 Taichung Pearl Milk Tea Festival will present the diverse appearances of pearl milk tea, and the top 10 pearl milk tea competition will be held from July 10 to 28. The outcome of the top 10 pearl milk tea competition will be announced at the outdoor plaza of Kuang San SOGO Department Store on August 3, and well-known celebrity Yu-chiao Hsia will be invited to reveal the Iconic Pearl Milk Tea Beverage of the Year and Iconic Pearl Milk Tea Cuisine of the Year. In addition, she will also be sampling the beverages and dishes, inviting the citizens to appreciate the appeal of the top 10 pearl milk tea.

Furthermore, the city hall will be erecting a large pearl milk tea art installation in front of Taichung Train Station during July 10 ~ August 11 for the public to take photos. On August 10 and 11, the top 10 pearl milk tea winners and famous pastry shops will come together at the theme marketplace in front of Taichung Train Station, and everyone is invited to enjoy tea and pastries.

According to the Tourism Office, Taichung offers a wealth of tourism resources, and it has been voted as one of the top 5 tourist destinations in the country for numerous years in a row. Tourists coming to Taichung can also visit myriads of summer destinations including Calligraphy Greenway, Gaomei Wetland, Dongfeng/Houfeng Bikeway, and Tanyashen Bikeway. Additionally, they can also try the Dakeng, Dadu, or Xintian hiking trails. Travelers domestic and abroad are invited to come to Taichung this summer to experience the diverse charisma of local tourist attractions.

For more details on Taichung Pearl Milk Tea Festival, please refer to the official website (http://www.teatimetaichung.tw/2019pearl-milk-tea-festival/) or official Facebook fan page (www.facebook.com/Taichung.afternoontea).