The inaugural Taichung Shopping Festival kicks off today (10th), where 11 well-known markets including Fengjia Night Market, Dajia Jianggong Rd. Night Market, Zhongxiao Night Market, Zhonghua Night Market, Changping Night Market, Min-Yi St. Market, Huamei Market, Lishan Fruit Market, Jingu Market, Hanxi Night Market, and Taiyuan Night Market have joined forces to launch various promotional offers. The purchase amount accumulated can be tripled, providing the consumers with more opportunities to win multimillion-dollar mansions and million dollar luxury cars.

Taichung Shopping Festival will be held from today until August 14, lasting 6 weeks. For purchases of NT$500 or more, shoppers stand a chance to win luxury mansions, luxury cars, and presidential suite accommodation. The Taichung City Economic Development Bureau has invited 11 markets to design a variety of promotional offers, and the purchase amount accumulated can be tripled, providing the consumers with more opportunities to win great prizes. Shops or vendors featuring the event string flags will offer Taichung Shopping Festival exclusive discounts.

According to the Economic Development Bureau, the Happy Wednesday – Half Price Gourmet Food Frenzy will be launched at 18:00 every Wednesday night, where 5 night markets including Fengjia Night Market, Dajia Jianggong Rd. Night Market, Zhongxiao Night Market, Zhonghua Night Market, Changping Night Market will be offering 200 servings of gourmet food delicacy per vendor at half prices, such as fried chicken cutlets, crispy sugar coated fruits, meatballs, noodles, and shawarmas. Each person is limited to 2 servings.

Economic Development Bureau also announced the "Big Time Savings" discount, where shoppers will receive NT$5 discount for purchases of at least NT$100 and NT$10 discount for purchases of at least NT$200, and so on. The more you buy, the more you save. The biggest discount offered by beverage vendors and general merchandise/garment vendors is NT$50 and NT$500 per purchase respectively. In total, 9 roadside markets have participated in the event, including Fengjia Night Market, Dajia Jianggong Rd. Night Market, Zhongxiao Night Market, Zhonghua Night Market, Changping Night Market, Min-Yi St. Market, Huamei Market, Lishan Fruit Market, and Jingu Market.

In addition, by taking picture of different products at any 3 vendors across the 11 participating markets during the shopping festival (one photo must include the picture of the vendor and indicate the market in which it is situated), share the photos on the lottery section of the Facebook fan page with the message "Touching – Hope – New Market" and tag 2 friends to win iPad, Dyson vacuum cleaners, Dyson hairdryer, and Samsung S10 smartphone, etc. For Taichung Shopping Festival-related information, please refer to the official website (https://www.taichungmarket.com.tw/)