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The Designated Online Hot Sales Area Boosts 2020 Taichung Shopping Festival for Consumers outside Taichung

  • Date: 2020-07-31
  • Issued by: Press Liaison Division, Information Bureau of Taichung City Government
The Designated Online Hot Sales Area Boosts 2020 Taichung Shopping Festival for Consumers outside Taichung

The "2020 Taichung Shopping Festival" plans the "Designated Area of the Taichung Shopping Festival" on ET Mall and PChome to allow consumers outside Taichung to shop online without space limitations and to register their consumption invoices for lucky draws. According to the Economic Development Bureau of the Taichung City Government, until yesterday (the 24th) the online consumption amount has reached NT$50 million and 80% of the online consumers lived outside Taichung. Among them, most consumers are from "Taipei and New Taipei City" accounting for 39%. This indicates that by cooperating with e-commerce platforms, this year's shopping festival has successfully boosted consumption and increased the visibility of shops in Taichung.

The Bureau described that the 1st Taichung Shopping Festival only allowed consumers who shopped to physical stores in Taichung to join, but in consideration of the leading "stay-at-home economy," the Bureau would like to expand the coverage of the Festival. This year for the first time transcends space limits to cooperate with the two leading e-commerce platform operators, ET Mall and PChome, to introduce products of local stores in Taichung online and establish the "Designated Area of Taichung Shopping Festival" on the front page to promote the Festival to consumers outside Taichung and increase the visibility of local stores in Taichung.

According to the data, the Bureau said 80% online shoppers are outside Taichung and among them, 24% are from New Taipei City followed by those from Taipei City, 15%. About 14% of the online consumers are local residents of Taichung, 14%, ranking the third. Residents from Kaohsiung City and Taoyuan City are at the 4th and 5th places. Hot sale items include foods, recreation and leisure and cosmetics products.

The Bureau would like to thank the five metropolises for their support to the Taichung Shopping Festival and emphasized that the Festival will continue for about one month. The ET Mall launched the maximum redeem of 20% ET Mall coins and additionally from now to August 10th, any single purchase totaling NT$888 and more will have the chance to win the lucky draw of $5,288 ET Coins and discount vouchers. For any purchase of NT$3,000 and more, a discount voucher of $888 will be given away. Consumers are welcome to shop online with convenience and extra values of good products of Taichung. For more information, please go to the website of the Festival ( https://funtaichung.tw/2020shopping ).

  • Date : 2020-07-28
  • Hit: 226

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