The Taichung City Government held a press conference on January 10, 2025, to announce the grand prize winner of the Taichung Shopping Festival, drawing the event to a perfect end. Looking back at this event, it aligned with three major marketing strategies to further advance the internationalization of the festival economy. These included representative marketing, media marketing, and city diplomacy. These efforts not only achieved remarkable results but also enhanced the global reputation of the festival economy.

Mayor Lu Shiow-Yen stated that this year's Taichung Shopping Festival was very successful, with registered spending exceeding 35.3 billion NTD, increase by 2.5 billion NTD compared to last year. The festival generated over 72.3 billion NTD in GDP. She expressed her gratitude to the three foreign representatives for promoting the event and making this year's event more international. She also thanked the councilors for continuing to approve the budget for the city government, the over 10,000 businesses and various industries for joint marking to stimulate the economy together. Lastly, she thanked people from all over Taiwan for a shopping spree in Taichung.

At first, this year’s event invited representatives from three countries in Taiwan to participate in the filming of international promotional videos, adding more charm to the event. These included Director Matthieu Branders of the Belgian Office in Taipei, Representative Yip Wei-Kiat of the Singapore Trade Office in Taipei, and Representative Kazuyuki Katayama of the Japan-Taiwan Exchange Association Taipei Office. Each video garnered over 250,000 views online. Director Matthieu and Representative Yip Wei-Kiat also personally attended launch press conference for the event, where they joined Mayor Lu to unveil their visions for the shopping festival and expressed their support for the event.

Notably, during the "Belgian King’s Day" gala held by the Belgian Office in Taipei on November 14 last year, the city government was invited to participate in the celebration. During his speech, Director Matthieu enthusiastically shared his experiences with the shopping festival and his involvement in filming the promotional video, praising the Taichung Shopping Festival as No. 1!

Secondly, international promotion is well-planned. The event was promoted through media platforms such as ETTV Asia News and TVBS Asia, reaching 47 countries and regions, including Singapore, Australia, and New Zealand, and over 500 hotels across Asia. TVBS Asia's viewership also covered regions like the United States and Canada. Additionally, the city government proactively released several English news, such as Formosa News and Focus Taiwan CNA English News.

The Taichung City Government seized every opportunity to promote the festival through city diplomacy activities. Mayor Lu and senior city officials actively introduced the Taichung Shopping Festival during meetings with foreign guests, such as speeches at the European Chamber of Commerce Taiwan, meetings with the International Affairs Committee, the Coatepec City goodwill delegation from Mexico, and delegations from Miyazaki Prefecture, Minamata City, and Mashiki-machi in Kumamoto Prefecture, Japan, as well as the House of Representatives of the Philippines. Some foreign guests showed great interests in participating in the festival.

During the "2024 Taichung Night Market in Nagoya" event organized by the Nagoya City Government, international marketing videos were played, and booths were set up to provide event consultation services, further expanding the Taichung Shopping Festival's reach in the Asian market.

Director General Chang Feng-Yuan said that among other cities holding shopping festivals, Taichung is the only city to continuously exceed registered spending with 30 billion NTD, retaining the top spot nationwide! According to preliminary analysis by the Chung-Hua Institution for Economic Research, this year's shopping festival generated over 72.3 billion NTD in GDP, boosting the Taichung's economic vitality! According to the analysis by the KEYPO Big Data Engine, the Taichung Shopping Festival once again ranked first among shopping festival activities nationwide.

Over the years, the Taichung Shopping Festival has implemented various improvement measures, such as integrating the event with the "Taichung Pass TCPASS" app, resulting in over 2.8 million downloads of the app, achieving the top spot in downloads on both Apple and Android platforms, and winning multiple international awards, including the 2020 ICT Excellence Award, the 2023 WITSA Global ICT Excellence Award, the 2023 ASOCIO ICT Award, the 2024 Go Smart Award and the 2024 APSAA Asia-Pacific Sustainable Action Award.

This year's grand prize winner, Mr. Tsai, 35 years old, living in South District, won the prize after spending only 323 NTD at a convenience store in Beitun District. While Mayor Lu called him, he was sleeping. He was woken up from his sleep and thought winning the house was a dream, but it turned out to be a dream come true, causing laughter at the venue.