To actively expand the international tourism market and attract more overseas visitors, the Taichung City Government has joined hands with the governments of Nantou County, Changhua County, and Miaoli County to jointly promote tourism in the Hong Kong and Macau markets. From the 16th to the 22nd of this month, the team is participating in the Hong Kong Sports and Leisure Expo2025, where they have established the “Charming Central Taiwan” pavilion. During the visit, meetings with airlines and travel agencies are scheduled, along with a B2B networking dinner event. These efforts aim to showcase the strength of regional tourism collaboration in Central Taiwan and highlight Taichung’s diverse appeal on the global stage.
Director Chen Mei-xiu of the Taichung City Government’s Tourism and Travel Bureau noted that according to statistics from the Tourism Administration of the Ministry of Transportation and Communications, the number of visitors from Hong Kong and Macau reached 1.199 million in 2023 and 1.31 million in 2024, making Taiwan, along with Japan and South Korea, one of the key international inbound markets. With convenient transportation links—direct flights between Taichung International Airport and both Hong Kong and Macau—Taichung-Hong Kong operates three round-trip flights daily, and Taichung-Macau offers two to three round trips daily, with flight times under two hours. This presents tremendous business opportunities for Central Taiwan. During the expo, a Taichung-themed booth has been set up, featuring interactive games and the distribution of promotional materials to showcase Taichung’s vibrant year-round events.
Director Chen further noted that the participating businesses in this promotional campaign include Li Junying, Director of the Taichung City Tourist Hotel Association, along with Taichung Harbor Hotel, Wind Natural Parent-Child Inn, Taiwan Master A-Ji, and Duo Li Duo Foods, each showcasing their unique offerings. Taichung Harbor Hotel, the first four-star hotel along the coastal region, connects key attractions such as Gaomei Wetlands and nearby shopping centers. It offers a variety of family-friendly themed rooms and recreational facilities, creating a new experience in family travel. Wind Natural Parent-Child Inn is located near Lihpao Resort and provides a family-friendly lodging environment, with in-room slides that are particularly popular among guests with children. Taiwan Master A-Ji specializes in traditional Taiwanese snacks such as dried meat and nougat scallion crackers, with its signature Nougat Snowflake Chewy Crackers having been selected as one of Taiwan’s Top 100 Souvenirs. Duo Li Duo Foods, located in the Sixth Market, collaborates with farmers to offer dried fruits and all-natural treats. The brand has received numerous domestic and international accolades, including the 2025 Top 100 Pastry Golden Quality Award, sparking a trend for healthy Taiwanese snacks.
In addition, various businesses have generously provided marketing resources such as accommodation vouchers and experience tickets. These include Windsor Hotel, Howard Prince Hotel Taichung, Evergreen Laurel Hotel Taichung, Hotel National, Moxy Taichung, Lihpao Resort, Cycling Culture Museum, Wufeng Lin Family Mansion and Garden, Carpenter Workshop, Taiwan Miso Cultural Museum, Okuma Center, and Angelos Tea. Their enthusiastic support demonstrates the unity of Taichung’s tourism industry and its collective commitment to advancing city branding.
The Tourism and Travel Bureau noted that the international travel market has been rapidly recovering in the post-pandemic era. With its rich natural and cultural landscapes, well-developed transportation network, diverse accommodation options, and abundant experiential offerings, Taichung has become a key destination for international travelers exploring Taiwan. Moving forward, the city government will continue to strengthen collaboration with private sector partners, expand its overseas promotional strategies, and target key markets to further enhance the city's international tourism visibility.