The Taichung City Government’s Tourism and Travel Bureau continues to deepen engagement with the South Korean market and actively promotes collaboration with Taichung International Airport. Currently, T’way Air and Korean Air operate daily flights between Taichung and Seoul Incheon, with Jin Air scheduled to join the winter flight roster. To further enhance inbound travel from South Korea, the Tourism and Travel Bureau, following the successful boarding pass promotion in partnership with Korean Air and Air Macau, has once again partnered with T’way Air to launch the highly anticipated “Boarding Pass Discount Program.” From now until August 31, 2026, holders of T’way Air boarding passes can enjoy exclusive offers at 46 locally renowned establishments in Taichung, covering five major categories: dining, accommodation, recreation, shopping, and transportation. This program allows Korean travelers to experience the warmth and charm of Taichung upon arrival and further positions Taichung as a top choice for international tourists.
Director Chen Mei-hsiu of the Tourism and Travel Bureau noted that in addition to partnering with T’way Air to launch the “Boarding Pass Discount Program,” T’way Air cabin crew were invited to Taichung to film a promotional video, showcasing the city’s landscapes and natural attractions firsthand to the South Korean audience, while simultaneously highlighting the boarding pass discount offers. The video has been released on the airline’s official YouTube channel, helping to raise Taichung’s profile in the Korean market and encouraging more Korean travelers to fly directly and explore the city in depth. At the same time, T’way Air has also set up a dedicated event page on its official website, providing complete information on participating establishments with exclusive offers and enhancing promotional effectiveness.
T’way Air cabin crew who participated in the filming expressed that the experience gave them a deeper appreciation of Taichung. They discovered that the city not only offers the convenience and modern atmosphere of a large metropolis but also preserves its historical and cultural heritage, with military dependents’ villages and historic sites reflecting the passage of time. Coupled with the warmth and friendliness of local residents, the filming process was filled with a genuine sense of hospitality.
They were also deeply impressed by Taichung’s natural landscapes and vibrant night market culture. Local delicacies were not only delicious but also rich in cultural stories, leaving a lasting impression. The sunset and windmill scenery at Gaomei Wetlands, as well as the racing experiences at Lihpao Resort, further enriched and enlivened their journey. T’way Air added that the promotional video is now officially online and will serve as an important reference for Korean independent travelers seeking to learn about and explore Taichung. The video can be viewed on T’way Air’s official YouTube channel: https://www.youtube.com/watch?v=7SX1yt6c9VQ.
In addition, to increase visitor traffic at Taichung International Airport, the “Taichung–Incheon” route provides convenient connections to destinations in Japan (Osaka, Fukuoka, Tokyo), Europe (Croatia, Rome, Paris, Barcelona, Frankfurt), and Vancouver, Canada, thereby expanding Taichung’s international visibility. From now until December 31, 2025, passengers who purchase connecting flights via T’way Air’s official website and apply for a coupon online, then register the coupon on the Incheon Airport official website, can enjoy complimentary access to the transit lounge, offering travelers a more comfortable and convenient experience.
The Tourism and Travel Bureau added that the T’way Air boarding pass discount program will run until August 31, 2026, offering a wide range of benefits. For the first time, TSUTAYA BOOKSTORE is participating, providing a cultural and lifestyle experience centered on books. Taichung’s renowned yakiniku restaurant Umai and its affiliated brands are offering gifts with purchase, valued up to NT$380. Lihpao Resort is offering an exceptional 62% discount on theme park tickets. In addition, 19 high-quality hotels are participating, offering room discounts of up to 15%. The program also includes numerous popular tourist attractions and specialty souvenir shops, with exquisite gifts available for exchange at the Taichung International Airport Visitor Information Center. Travelers can enjoy these exclusive offers simply by presenting their boarding pass at participating establishments. For more details, contact the participating stores or visit the Taichung Tourism and Travel Bureau website: https://travel.taichung.gov.tw/zh-tw/event/activitydetail/9909.