In order to promote Hakka industry and ensure the quality of Hakka products, channels and restaurants, Hakka Affairs Council designed a “Hakka TAIWAN” logo in 2008 to certify quality Hakka product for consumers to recognize such product and purchase safely. In 2010, the logo for “HAKKA FOOD” was designed as recognition for Hakaa restaurant and food. The brand marketing strategy hoped to promote image of Hakka food and Hakka food culture.
　　To ensure proper use of logo and avoid being misused, the registration of trademark for “Hakka TAIWAN” and “HAKKA FODD” logo were obtained on June 1st of 2012. The trademarks can be used on product package, channel recognition and restaurants to establish Hakka brand image, create feature Hakka industry, and promote quality product to consumers.
　“Hakka TAIWAN” is a legally registered trademark belonged to Hakka Affairs Council as a recognition of good quality Hakka product and to establish Hakka brand image; the Hakka blue shirt indicates the sincere and emotional characteristics of Hakka.
　　The “blue shirt” signifying living aesthetic of Hakka culture is presented by simple and modern lines to express Hakka boutique, fashion and expression; pink represents blessing and luck while blue symbolize thrifty and sincere.
“HAKKA FOOD” is a legally registered trademark belonged to Hakka Affairs Council as recognition of good quality Hakka food and to establish new Hakka food image; the logo is designed as dynamic Hakka Lei Cha to represent Hakka hospitality.
“Lei Cha” is a tea Hakka people treat their guests; it symbolizes the diligent spirit of Hakka and their wisdom of life. The simple and round shape expresses a dynamic image of Lei Cha; the smile represents Hakka people’s hospitality and happiness. Blue represents Hakka blue shirt while pink symbolizes the diverse and abundant feature of Hakka food.