Sports create fashion! In response to the upcoming 2024 Paris Olympics in July, the Cultural Affairs Bureau of the Taichung City Government launched the "Dynamic Fashion - Sports, Leisure and Aesthetic Life Special Exhibition" at the Fiber Craft Museum today (15th), taking the audience through time and space to learn about the evolution of sports trends in history. , explores the innovative development of sportswear design aesthetics and fiber technology in various eras, and displays the signature balls of famous baseball stars such as Wang Zhenzhi, Guo Yuanzhi, Guo Taiyuan, Zhuang Shengxiong, Huang Pingyang, Peng Zhengmin and Brother Elephants on-site. The public is welcome to experience the "dynamic fashion" spanning ancient and modern times. ”, and cheer for the Chinese Olympians!

Cultural Director Chen Jiajun said that Mayor Lu Xiuyan attaches great importance to the health of all people and promotes the diversified development of sports in Taichung City, and actively creates a "cool sports, cool city". Many outstanding players have achieved impressive results on domestic and foreign sports competition stages. Taichung City has a solid textile industry foundation and is also the place where many well-known sports and leisure brands have made their fortunes. This exhibition invited Dr. Lin Qingmei, associate dean of the College of Creative Design of Asia University, to serve as the curator, and invited the Sports Bureau and the Education Bureau to jointly Co-organizer, from the perspective of fun and life, it introduces the evolution of ancient and modern sports trends and fiber technology. You can also see the design creativity of young students and the innovative energy of Taiwan's sports industry in pursuing environmental protection and sustainability.

"Dynamic fashion is an attitude and the ultimate pursuit of healthy life!" Curator Lin Qingmei pointed out that with the emphasis on health issues and quality of life, sports and leisure clothing increasingly pay attention to versatility, comfort and design. Beauty. This special exhibition plans "History of Sports Fashion Development", "Development of Fiber Materials", "Rise of Environmentally Friendly Fiber Materials", "Sports Fashion and Circular Economy", "Enter Taichung City Sports Light Gallery" and "Sports and Leisure Creative Clothing Exhibition" The 6 themes, including leading the audience to understand the ancient and modern sports trends and the history of sportswear performance, will also lead the audience to understand the R&D innovation and development of today's fiber technology and functional fabrics.

Curator Lin explained that the 2024 Paris Olympics is the first major international event after bidding farewell to the epidemic. Environmental awareness and the design aesthetics of a fashionable city have been injected into all aspects of software and hardware. Among them, the main venue of the Olympic Games, the "Stade de France", is named after "Lavender Purple" presents a French elegance and romantic atmosphere. This special exhibition echoes the main visual color system of the Olympic Games. A purple gradient runway is laid out in the exhibition hall. With an open space arrangement, the audience is invited to enter the historical corridors of world sports. It combines well-known local sports and leisure brands in Taichung to showcase Taiwan. The design, R&D and innovation energy of sports and leisure clothing are integrated into the concept of sustainable and environmentally friendly circular economy. We hope to respond to the spirit of the United Nations Sustainable Development Goals (SDGs) and allow people to feel the calmness and beauty of life together.

At today's opening event, students from the Department of Fashion Design of Ajou University presented a series of "athletic and leisure" themed fashion clothing design works in a dynamic show, showing design details full of fashion sense, health and environmental protection, and full of creativity. The public is welcome to visit the exhibition. To appreciate the artistic imagination of the younger generation, you can also experience the fun of sports and leisure at the nearby Dali National and Children's Sports Center.

The Cultural Affairs Bureau added that the "Dynamic Fashion - Sports, Leisure and Aesthetic Lifestyle Special Exhibition" will be on display at the Fiber Craft Museum from now until September 8. There will be interesting interactive experiences and a photo check-in wall. People only need to take photos and check in when visiting the exhibition. , that is, give away a limited-edition macaron ball, while supplies last. Details of the event can be found on the official website of Taichung Fiber Craft Museum (https://mofia.taichung.gov.tw/) and Facebook fan page (https://www.facebook.com/mofiataichung/).

Today's opening ceremony included City Councilor Lin Bixiu, Director of Culture Chen Jiajun, Deputy Director of Sports Bureau You Zhixiang, Education Bureau Section Chief Chen Weizhen, Information Bureau Section Chief Xiao Shujun, curator Lin Qingmei, Dali District Mayor Zheng Zhengzhong, Guoguang District Director Wei Yichuan, Former Chinese national baseball player Huang Qingquan, professional baseball national player Dai Peifeng’s father Dai Qingfu, Oduna company chairman Cheng Kun, FILA management office associate manager Ke Xinjin and assistant manager Guo Huizhen, Aisini International Co., Ltd. manager Chen Yixuan and section chiefs Zheng Tingyun and Judy Hou Hou Shaohong, the person in charge of DesignStudio, and others were present. Vice President of the Legislative Yuan Jiang Qichen, legislator He Xinchun, city councilors Zhang Fenyu and Li Tiansheng also sent representatives to participate in the grand event.